A range of resources developed to help you and your team pursue new skills or opportunities.

Connecting with Culturally and Linguistically Diverse (CALD) domestic audiences

Victoria is rich with multicultural stories and people. Adapting your visitor experience to make culturally and linguistically diverse visitors feel welcome is an important step in creating lasting appeal within these markets.

City of Ballarat in partnership with Ballarat Regional Tourism has commissioned a series of videos as a guide to help your business better connect and cater to the Indian and Chinese CALD communities living domestically.

Tools for accommodation pricing and distribution

For accommodation providers, pricing can be a bit of a puzzle. Successful revenue management and pricing strategies are key to ensuing a property is positioned for success. Ballarat Regional Tourism has engaged RevenYou, accommodation sector experts, to deliver a series of videos and tools for local small to medium accommodation businesses to help operators drive revenue, inform pricing and maximise distribution.

The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.