The City of Ballarat has identified the role of business and community in enabling prosperity within the region, and especially within the Visitor Economy.

We have developed a number of plans for you to view so that you can see our priorities and how they align with your business and plans.

Visitor Economy Strategy

This Visitor Economy Strategy 2021–2024 commits to building Ballarat’s visitor economy by 2024 and increasing Ballarat’s market share of regional Victorian visitation.

Download the Visitor Economy Strategy

Traveller Experience Plan

Ballarat’s recognition as a contemporary 21st century city is on the rise, but convincing future travellers of our unique identity will be our challenge and opportunity.

Download the Traveller Experience Plan

Ballarat Events Strategy

The Ballarat Events Strategy 2018-2028 (the strategy) presents a clear vision for Ballarat to be a compelling destination for world-class events, supported by tangible actions to generate legacy benefits, grow reputation and appeal and optimise economic impact.

Download the Ballarat Events Strategy

Ballarat Creative City Strategy

The Creative City Strategy for Ballarat has been designed to capture the voice of our extensive community, and to directly feed it into the action plans and activities we want to implement over the next few years. In turn, this strategy will support the wider plans for our city to be led and informed by great design.

Download the Ballarat Creative City Strategy

Looking for a strategy that isn’t listed above?

The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.