Read up on the latest visitor economy data that is relevant to your business and the ecosystem within our local community.

City of Ballarat: Domestic Travel Snapshots of Tourism Research Australia data

This data is released by the federal government each quarter.

City of Ballarat Tourism Audience Segmentation Research

This piece of work was comissioned by City of Ballarat from Quantum Market Research to better understand the tourism audiences in Ballarat so that tourism planning could be delivered in a much more strategic way through promotions and product development.

Below is a presentation of the headline data to help in your business planning. If you wish to dive deeper into this research please contact the team on

The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.