Not that we’re counting, but we have a few notches on our event belt, with tens of thousands flocking to enjoy events like White Night, Spilt Milk, Red Hot Summer Tour, Nitro Circus, AFL, RoadNats and Winter Wonderlights to name a few.

Ballarat plays host to events that capture the interest of the local community and attract a range of visitors. The backdrop of our city’s signature events are some of Australia’s most significant heritage locations and beautiful natural landscapes – Think Le Diner on Blanc on Lydiard Street or Red Hot Summer Tour at the North Gardens.

Ballarat is looking to support and foster the growth of events that amplify our city’s unique points of difference and put us on the map.

  • Cultural and Creative
  • Contemporary Heritage

These core pillars are at the root of Ballarat’s identity and act as anchor points or the types of products, events and experiences the city is seeking to invest in.

We also value our homegrown events, like the Ballarat Begonia Festival, which sees 60,000 people enjoy family-friendly activities set amongst the botanical gardens and with beautiful Lake Wendouree as the backdrop. Or the Ballarat Heritage Festival, a celebration of the city’s golden past and evolving future that took out the top gong at the 2021 Qantas Australian Tourism Awards and the VTIC Tourism Awards.

The good news is, there are gaps in our event calendar piled high with fresh opportunities just waiting for you. Have an event that you think we will love? Get in contact with us below.

Case Studies

We love a success story

From the most prestigious photographic arts festival in Australia to an en masse chic picnic among the exquisite heritage buildings; Ballarat hosts so many unique, exciting and memorable events. Each with endless possibilities to be an authentic, bold and dynamic articulation of our city’s aspirations.

Learn more about our event success stories
The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.