Stay informed with a range of different industry events offered across the City of Ballarat.


Upcoming Quarterly Briefing Dates

  • Autumn 2023 – Monday 13 February 2023
  • Winter 2023 – Tuesday 2 May 2023
  • Spring 2023 – Tuesday 18 July 2023
  • Summer 2024 – Tuesday 24 October 2023

Past Quarterly Briefings

Summer Briefing Tuesday 25 October 2022

This event took place on Tuesday 25 October at 4pm at Federation University SMB Campus.

The event covered

If you wish to talk through any of this content, feel free to reach out to the team at visitoreconomy@ballarat.vic.gov.au

Spring Briefing Tuesday 26 July 2022

The event took place on Tuesday 26 July at 3pm at the Ballaarat Mechanics’ Institute

This event covered

  • Ballarat’s tourism Visiting Friends and Relatives research by Quantum Market Research
  • Ways to get involved in the Not So Public Holiday tourism campaign
  • A sneak peek at the new Business Events Ballarat website coming soon
  • A chance to catch up with industry colleagues again

If you wish to talk through any of this content, feel free to reach out to the team at visitoreconomy@ballarat.vic.gov.au

Winter Briefing Tuesday 10 May 2022

Thanks to those who attended winter briefing! We had a bit of a different format for this event, and as such there are a bunch of different resources and tools that were spoken to on the day. We’ve pulled these together, so reach out and we can provide these for you and talk through any questions you might have visitoreconomy@ballarat.com.au

Autumn 2022 Industry Briefing

This event took place on Tuesday 8 February 2022 at 5.30-7.30pm at The Goods Shed

This event covered

  • Ballarat’s tourism audience segmentation research by Quantum Market Research
  • An overview of autumn events in Ballarat
  • Marketing plans for the season ahead
  • The region’s Industry Strengthening Program by Ballarat Regional Tourism
  • How you can get involved
  • A chance to catch up with industry colleagues again

The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.