The City of Ballarat’s current city wide marketing initiatives and events include:

Seasonal Participation Guides

Seasonal participation guides

Ahead of each season the City of Ballarat prepares participation guides for industry businesses and stakeholders to share what is being planned in terms of marketing and events and highlight the opportunities for industry to get involved and align their own messages and product.

Ballarat Events Calendar

View events happening in the City of Ballarat for the 12 months ahead to help plan out your business and make the most of visitation to the region.

The events calendar available on the below link was last updated on 17 May 2022.

Ballarat Content Hub

Ballarat Content Hub

The Ballarat Content Hub is your destination for FREE images, videos, logos and other content to assist you with promoting Ballarat as a place to visit, live, work, invest and study. It is FREE to register for an account and use any of the available assets.

Made of Ballarat publication

Made of Ballarat publication

The Made of Ballarat publication supports the Made of Ballarat destination marketing campaign, sharing travel inspiration to more than 190,000 Melbournians and locals via The Age and street distribution.

For advertising or other enquiries please contact Ben Cole, City Marketing Officer.

Current Event Participation Call Outs

Current event participation call outs

City of Ballarat invites you to participate in our upcoming events and festivals.

Current call out’s for industry participation are open for:

The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.